IN COMMON WITH
ECOMMERCE SITE OPTIMIZATION
CONTENT DEVELOPMENT & STORYTELLING
DIGITAL STRATEGY & BRAND MARKETING
INFO —
At In Common With, I designed and executed digital collateral for the brand’s initial launch, ensuring alignment with its ethos and engaging target audiences through compelling and authentic storytelling. I developed and executed high-impact digital content — including product photography, email campaigns, and social media assets — maintaining consistency in style and messaging across all touchpoints. Partnering closely with web developers, I redesigned website and email templates to enhance visual appeal, boosting usability and engagement. By refining content presentation and implementing strategic UX improvements, I optimized the user experience and elevated the brand’s experience.
To align with the brand’s initial launch, I led the design and execution of branded visual content, as well as an optimized digital experience, ensuring it reflected the refreshed content strategy and creative direction.
I collaborated with developers to lead the redesign of product and collection pages, along with email templates, enhancing customer engagement and visual appeal to elevate the overall brand experience.
