INFO —

At In Common With, I was responsible for leading the design and development of digital assets for the brand's initial launch, aligning these efforts with a refreshed content strategy and overall creative direction. I managed the creation of branded visual content for the website and digital platforms, ensuring a seamless integration of product photography and lifestyle imagery to enhance the brand’s aesthetic appeal. Collaborating closely with web developers, I improved the brand's eCommerce site to be more visually engaging, ensuring that every detail — from campaign imagery to product copy — was consistent with the brand identity.