I'm a New York City-based Digital Strategist working at the intersection of eCommerce development, digital strategy, and content-driven brand experiences. Throughout my career, I’ve transitioned from optimizing digital performance to leading teams in crafting scalable, engaging digital experiences that elevate brand presence and strengthen user engagement through data-driven insights and innovation. With a BBA in Strategic Design and Management from Parsons, I specialize in transforming strategic ideas into actionable creative solutions, guiding both technical and creative teams to deliver seamless, user-first digital content and experiences that drive visibility, engagement, and growth.