ZZ DRIGGS

CONTENT DEVELOPMENT & STORYTELLING
DIGITAL STRATEGY & BRAND MARKETING

INFO —

At ZZ Driggs, I led content development and digital strategy for the launch of a direct-to-consumer eCommerce rent-to-own furniture brand. I oversaw the production and the creation of high-quality content, from concept to execution, including product photography, campaign imagery, blog articles, and social posts, ensuring consistency in messaging and branding. By optimizing content for SEO, I boosted search rankings and drove organic traffic, creating a cohesive and impactful digital presence.

The website’s accompanying journal section, 'Real Talk,' enhances the brand’s content offering by providing informative and engaging articles for customers. These articles include brand-centric photography and cover topics like the environmental impact and sustainability trends shaping the furniture industry.

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