INFO —

At ZZ Driggs, I led the strategy for both the content and visual elements of the eCommerce launch, ensuring alignment with the brand’s identity and user experience goals. I collaborated with cross-functional teams to define the site’s design and functionality, focusing on how it would best represent the brand’s ethos and engage customers. I managed the execution of visual content, overseeing the production process from concept to delivery. This comprehensive approach ensured a cohesive & impactful online presence for launch.