I'm a New York City-based Digital Strategist working at the intersection of DTC platform development, digital strategy, and content-driven experiences. Throughout my career, I’ve transitioned from optimizing digital performance to leading teams in crafting scalable, engaging digital experiences that elevate brand presence and strengthen user engagement through data-driven insights and innovation. With a BBA in Strategic Design and Management from Parsons, I specialize in transforming strategic ideas into actionable solutions, guiding both technical and creative teams to deliver seamless, user-first digital content and experiences that drive visibility, engagement, and growth.